Tired of campaigns that spend your money without sufficient returns?

Shopping Ads seem like a match made in heaven for online stores.

Potential customers search for a product, and you can appear with an ad for that exact product!

But if you've ever run a Performance Max or Standard Shopping campaign, you'll know that it's not quite that easy.

Let's start with the biggest problem.

It's easy to get clicks. What's hard is to bring in enough revenue compared to what the campaign is spending.

Take this campaign for example:

The screenshot above shows the results of a Performance Max campaign.

During the last 30 days, this campaign has generated $2.55 in revenue for every $1 put into the campaign.

That means the ROAS is 2.55x.

You might be wishing that you had this result. But whether this is good or bad depends on the advertiser.

Some clients I worked with in the past needed a ROAS of 15, just to break even!

For this advertiser in particular, they need a ROAS of 3 to break even, and their target is to hit 3.5x.

So it's clear this can no longer go on like that.

You can only spend so much money before wondering if this is actually going anywhere.

But to Google, it's much simpler. They want you to spend as much money as possible.

Their whole system is designed for that specific reason. The way you set up campaigns, the interface, and even their "recommendations" to help you get better results:

Google casually recommending me to 3x my budget for a campaign that's losing money

So spending money is easy.

But it's a lot harder to make your campaigns generate more revenue.

You could use the setting in Google Ads that allows you to set the target ROAS or CPA.

But if that doesn't help, you're pretty much on your own to figure out how to make this campaign work.

No matter which campaign type you're using, there are a lot of things you can do.

You just have to know where to look.

Some optimization tactics have to do with your setup (product feed), while others are more focused on how you're advertising certain products.

To help you stay on course, and stay focused on the things that are important for your business at its current stage, I created the Google Shopping Success course.

Why Google Would Love It If You Went All-In On Performance Max

While Google would love this, it doesn't mean it's the right move for your business!

Google Shopping has evolved a lot in the last few years.

First, we had total control over our campaigns with Standard Shopping. Then Smart Shopping paved the way with more automation. And now with Performance Max, it's taken over a lot of the tasks that advertisers used to do.

This new campaign type is the future where Google Ads is going. And they would like nothing more than for you to go all-in on Performance Max campaigns.

Google's dream: an advertiser with all their products inside of a single pMax campaign!

I might not know about your exact situation, but after helping over 1700 advertisers, I can tell you that Google's default options are the worst option in 99% of cases.

The main instructions Google gives advertisers are about the WHAT and the HOW of Google Ads. Find this metric here, change your CPC there, add your assets like this, etc.  

But when it comes to WHY most questions remain unanswered:

• Why should you bother with Performance Max
• Why doesn't setting a target ROAS actually give you the results you're hoping for?
• Etc.

To be effective with Shopping Ads, you need to not only learn how to pick the best options out of what Google Ads offers you, but you also need to be aware of the "unknown unknowns".

These are the options that Google isn't showing, but which are fundamental to the success of your campaigns.

This is the biggest benefit of the Google Shopping Success course.

It leverages our experience to guide you through the different areas you need to get right, in order to have the best chance of hitting your goals.