If you’re spending money on YouTube Ads campaigns, or planning on doing so, it’s important to understand how you […]
12 · by Dennis Moons · 16 January 2024
Back in 2013, I was really proud to become one of the first Google Partners in Belgium. When I got that badge, I plaster […]
29 · by Dennis Moons · 11 January 2023
Big tech has been pushing solutions that assist machine learning. In the marketing world, this trend translates into the […]
0 · by Dennis Moons · 7 March 2023
If you’d like to get in-depth information on your Google Ads campaign performance and see how it compares to the campa […]
0 · by Dennis Moons · 17 April 2023
For many ecommerce businesses, Google Ads is a foundational part of their strategy. As much as 18% of all ecommerce reve […]
41 · by Dennis Moons · 19 December 2024
Did you know there’s a feature in Google Ads that can increase your CTR by up to 20%? According to Google’s own rese […]
4 · by Dennis Moons · 10 November 2024
For almost two decades, YouTube has been one of the dominating platforms owned by Google. To keep up with the tren […]
0 · by Dennis Moons · 28 July 2023
Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is ri […]
6 · by Dennis Moons · 27 April 2023
The promise of Google Ads sounds great. Create ads that bring buyers to your online store. But it’s only when you […]
14 · by Dennis Moons · 5 October 2022
Marketers can choose one of many different segments in Google Ads (In-Market, Affinity, Remarketing) to reach consumers […]
0 · by Dennis Moons · 20 February 2023
When it comes to paying for clicks, there’s quite a disagreement between advertisers on choosing between Manual CP […]
0 · by Dennis Moons · 22 February 2023
Google makes it very easy to run your first ad. Fill in your business details, link a credit card, add some text and may […]
0 · by Dennis Moons · 30 September 2024
The Target ROAS bidding strategy seems too good to be true. You tell Google exactly how much revenue you’d like to mak […]
7 · by Dennis Moons · 14 September 2022
Most ecommerce stores try to have their cost per acquisition (or CPA) as low as possible. So using a bidding strat […]
0 · by Dennis Moons · 11 October 2024
When using remarketing lists to target customers, you should always be looking for that one thing that’ll give you a c […]
2 · by Dennis Moons · 9 September 2022
When you’re shopping online, one of the most difficult things to judge is whether you can trust a certain site. That†[…]
5 · by Dennis Moons · 2 May 2023
Let me give you the bad news first. You will not get paid more because you’ve got a Google Ads certification. And […]
2 · by Dennis Moons · 14 December 2023
Many advertisers waste money on inefficient Google Ads campaigns. Amongst the biggest budget wasters are campaigns trigg […]
4 · by Dennis Moons · 16 December 2022
Google Ads can be very expensive. Especially if the wrong people are clicking on your ads. You can avoid this by using n […]
1 · by Dennis Moons · 18 April 2023
Discovering who you should target with your ad campaigns is a really big challenge for advertisers. Choose right, and yo […]
1 · by Dennis Moons · 8 August 2022
What if you could target users who are not only searching for the products you sell but are also at the later stages in […]
1 · by Dennis Moons · 27 October 2022
If managing different Google Ads accounts is part of your job description, you need a Google Ads MCC account. This speci […]
2 · by Dennis Moons · 7 December 2023
If you’ve worked with Google Ads, you might have come across the term Smart Bidding. This is a collection of bidding s […]
1 · by Dennis Moons · 25 July 2024
The hardest part of running Display or YouTube campaigns is the targeting. You’re trying to find a balance between rea […]
0 · by Dennis Moons · 3 November 2022
The ultimate goal of every ad is to generate a conversion. That’s why a lot of businesses nowadays are turning tow […]
3 · by Dennis Moons · 18 August 2022
If you’ve been using Google Ads for a while, you know that spending hours and hours tweaking and adjusting Google Ads […]
0 · by Dennis Moons · 2 June 2023
Knowing who your customers are is key to running efficient campaigns. Demographics make audience targeting easier. Fortu […]
2 · by Dennis Moons · 10 October 2022
As a business owner with a digital presence, you’ve likely come across Google Ads coupons, also known as Google Ads pr […]
0 · by Dennis Moons · 5 July 2023
Enhanced CPC is one of the most popular bidding strategies in Google Ads. It’s one step up from manual CPC bidding […]
3 · by Dennis Moons · 23 May 2023
Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. […]
2 · by Dennis Moons · 16 June 2023