Google has recently rebranded its Adwords advertising platform to Google Ads. Together with the new name, the interface […]
5 · by Dennis Moons · 16 August 2018
You heard Google Ads audiences work great, but don’t know where to start? Well, it’s true; ecommerce businesses […]
0 · by Dennis Moons · 15 July 2022
If you’re using Google Ads, you will wonder at some point “how are my campaigns doing?”. You might know the bi […]
0 · by Dennis Moons · 5 August 2022
Discovering who you should target with your ad campaigns is a really big challenge for advertisers. Choose right, and yo […]
1 · by Dennis Moons · 8 August 2022
The ultimate goal of every ad is to generate a conversion. That’s why a lot of businesses nowadays are turning tow […]
3 · by Dennis Moons · 18 August 2022
Targeting users based on demographics has been available for a long time in Google Ads. But a few years ago, Google Ads […]
1 · by Dennis Moons · 26 August 2022
One of the drivers of a profitable Google Search Campaign is advertising on the right keywords. If you pick keywords tha […]
4 · by Dennis Moons · 5 September 2022
When using remarketing lists to target customers, you should always be looking for that one thing that’ll give you a c […]
2 · by Dennis Moons · 9 September 2022
The Target ROAS bidding strategy seems too good to be true. You tell Google exactly how much revenue you’d like to mak […]
7 · by Dennis Moons · 14 September 2022
The promise of Google Ads sounds great. Create ads that bring buyers to your online store. But it’s only when you […]
14 · by Dennis Moons · 5 October 2022
Knowing who your customers are is key to running efficient campaigns. Demographics make audience targeting easier. Fortu […]
2 · by Dennis Moons · 10 October 2022
What if you could target users who are not only searching for the products you sell but are also at the later stages in […]
1 · by Dennis Moons · 27 October 2022
The hardest part of running Display or YouTube campaigns is the targeting. You’re trying to find a balance between rea […]
0 · by Dennis Moons · 3 November 2022
There are tons of great articles on how to do keyword research. And rightly so. Finding the right keywords can be extrem […]
31 · by Dennis Moons · 12 December 2022
Many advertisers waste money on inefficient Google Ads campaigns. Amongst the biggest budget wasters are campaigns trigg […]
4 · by Dennis Moons · 16 December 2022
Back in 2013, I was really proud to become one of the first Google Partners in Belgium. When I got that badge, I plaster […]
29 · by Dennis Moons · 11 January 2023
Marketers can choose one of many different segments in Google Ads (In-Market, Affinity, Remarketing) to reach consumers […]
0 · by Dennis Moons · 20 February 2023
Google Ads can be overwhelming, eve for seasoned advertisers. So in this resource, you can find and overview of the most […]
When it comes to paying for clicks, there’s quite a disagreement between advertisers on choosing between Manual CP […]
0 · by Dennis Moons · 22 February 2023
Big tech has been pushing solutions that assist machine learning. In the marketing world, this trend translates into the […]
0 · by Dennis Moons · 7 March 2023
There are countless audience segments to target for Google Ads campaigns, but what if none of them fit your goals? Affin […]
0 · by Dennis Moons · 14 April 2023
If you’d like to get in-depth information on your Google Ads campaign performance and see how it compares to the campa […]
0 · by Dennis Moons · 17 April 2023
Google Ads can be very expensive. Especially if the wrong people are clicking on your ads. You can avoid this by using n […]
1 · by Dennis Moons · 18 April 2023
Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is ri […]
6 · by Dennis Moons · 27 April 2023
When you’re shopping online, one of the most difficult things to judge is whether you can trust a certain site. That […]
5 · by Dennis Moons · 2 May 2023
Google Ads’ reputation as a marketing channel has taken a hit over the last couple of years. It went from being th […]
86 · by Dennis Moons · 4 May 2023
Long gone are the days of paying 1 or 5 cents for clicks on Google Ads. Today, clicks are expensive. And a high cost per […]
9 · by Dennis Moons · 11 May 2023
You know how they say “change is the only constant”? Well, Google is known for introducing updates to its Ad […]
4 · by Dennis Moons · 15 May 2023
Enhanced CPC is one of the most popular bidding strategies in Google Ads. It’s one step up from manual CPC bidding […]
3 · by Dennis Moons · 23 May 2023
2023 marked my 10 year anniversary as an independent consultant. Thinking back about these 10 years, I realized a lot ha […]
21 · by Dennis Moons · 30 May 2023