Most advertisers spend a lot of time coming up with the keywords for which they want their Search Ads to appear. And the […]

For some lucky people, creating a Google Shopping feed that works is a walk in the park. But since you’re here rea […]

In ecommerce, about 80% of all Google Ads spend goes to Google Shopping Ads. Consumers love them because they can see at […]

Google Shopping optimization is a pretty fancy word to throw around. But what does it actually mean? To me, it means tak […]

For many ecommerce businesses, Google Ads is a foundational part of their strategy. As much as 18% of all ecommerce reve […]

Product feed optimization is one of the least leveraged tactics to get better results from Shopping Ads. This is because […]

Many ecommerce businesses rely on promotions to convince visitors to purchase. But instead of telling visitors about the […]

Did you know there’s a feature in Google Ads that can increase your CTR by up to 20%? According to Google’s own rese […]

If you’re running Google Ads campaigns, you need to have some kind of conversion tracking in place. Without accurate i […]

Remarketing is a cost-effective technique that targets an audience who’s already interacted with your website, and the […]

Google’s Customer Match allows advertisers to leverage customer data to reconnect to previous customers and find new o […]

Google Merchant Center Attribute Rules are a great way to make changes to your google shopping feed. They allow you to e […]

Most advertisers don’t pay much attention to the product titles in their product feed. And that’s a shame becaus […]

Ever since Performance Max campaigns came out, advertisers had been asking Google for a way to add negative keywords. Go […]

Most ecommerce stores try to have their cost per acquisition (or CPA) as low as possible.  So using a bidding strat […]

Google Ads uses quality scores to judge the quality of your ad. But is it still useful in 2024? Or is it an outdated and […]

Ecommerce merchants are no strangers to using Google Merchant Center. This powerful platform lets merchants manage, modi […]

Google makes it very easy to run your first ad. Fill in your business details, link a credit card, add some text and may […]

The first time I logged into Google Ads, I barely knew what I was doing The software company I was an intern for at the […]

If you’ve worked with Google Ads, you might have come across the term Smart Bidding. This is a collection of bidding s […]

Find out the difference between these two Search Ads features and learn which one is right for your business. Many adver […]

Google Ads works best when your ad matches exactly what a person is looking for. That sounds simple, but it’s not […]

If you’ve launched your Performance Max campaign and were hoping for sales to flood in, you might be disappointed. It& […]

Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertis […]

If you’re thinking about running Google Ads, you probably want to get an idea of how much it’s going to cost […]

If you’re running Google Ads, Google Analytics is a powerful tool to analyze the performance of your campaigns. In […]

Google Merchant Center is a free tool by Google that bridges the gap between the products on your website and your Googl […]

I’m not a fan of the Google Ads Optimization Score. While it might seem harmless, I believe it’s yet another at […]

For many advertisers, Responsive Search Ads are black holes where you dump a bunch of headlines and description texts, a […]

On Google Ads, your competitors are very visible. Every time you search for something related to your products, your com […]