Google allows merchants to choose only one image as a primary product image. This image is standardized (against a white […]

You know how they say “change is the only constant”? Well, Google is known for introducing updates to its Ad […]

Learning more about a product’s quality is important to online shoppers, so the material a product’s made of is as r […]

Adding the right categories helps your products to be matched with the right search queries. That’s what Google’s pr […]

Sometimes, merchants are not always certain when and how to use each attribute in the product feed, which essentially me […]

Google Shopping has a number of attributes that allow users to pinpoint the exact size, fit, color, pattern, theme, and […]

Product images are the best way to present your products on an online shopping platform.  But some product images c […]

When we talk about product feeds, most attributes are shared between platforms like Facebook or Google. But sometimes Go […]

Product identifiers are crucial for matching products with search queries. But what to do when there are no identifiers […]

Google Merchant Promotions are a great opportunity for advertisers to have their items stand out in Shopping ads.  […]

Google Merchant Center has its own rules for selling a group of products through product feeds.  Sometimes, a bundl […]

Showing multiple payment options on a website is easily done. In Google Shopping, on the other hand, it’s slightly mor […]

After years of tinkering with keyword match types, in 2021 Google Ads made its biggest change yet. The short version: br […]

If you’re a merchant selling time-sensitive products with an expiration date, such as food, cosmetics, seasonal produc […]

Even if you already have a meticulously designed ecommerce website and use all the advantages of pay-per-click ads and s […]

When feed inventories have a lot of variants of the same product, advertisers need a way to present all available option […]

Availability and price are possibly the two most important product attributes for closing a sale in ecommerce. Any issue […]

What’s the right attribute to stop products from showing in Shopping Ads? There are multiple options to stop an item f […]

Some items are so common, like fashionable apparel products, that users need additional attributes to hone in on their d […]

Specifying the age of a product’s intended user can be helpful with product matching for search queries on Google Shop […]

For almost two decades, YouTube has been one of the dominating platforms owned by Google.  To keep up with the tren […]

The brand name is one of the most important elements for online shoppers as it helps them identify and distinguish you f […]

Google Ads scripts can help you to level up as an advertiser. They can help you get access to reports and automation tha […]

Sometimes, merchants need to stop campaigns from showing in a specific market. The reasons vary and can be anything from […]

Phrase match is one of the four keyword match types available in Google Ads. It is a way to indicate to Google how close […]

Some attributes for Google Shopping feeds serve to make accounting and conversion reporting easier. It’s not always th […]

Are patterns used on the products you sell important for your customers? If they are, Google Shopping allows merchants t […]

For the past 25 years, Google’s been making our lives much easier by consistently delivering user-friendly platforms a […]

To let customers know whether the item they’re looking to buy is new or used, Google has created a special attribute k […]

As a business owner with a digital presence, you’ve likely come across Google Ads coupons, also known as Google Ads pr […]