There are no secret marketing channels that your competitors know nothing about. Same for growth hacks. Most ecommerce b […]
4 · by Dennis Moons · 17 August 2017
You want your Google Ads campaigns to generate more sales, but you might not be entirely sure if what you’re doing […]
2 · by Dennis Moons · 9 February 2024
Long gone are the days of paying 1 or 5 cents for clicks on Google Ads. Today, clicks are expensive. And a high cost per […]
9 · by Dennis Moons · 11 May 2023
I use a lot of ecommerce benchmarks in my client projects. For new clients, these metrics offer a great way to put toget […]
21 · by Dennis Moons · 30 November 2022
If you’re using Google Ads, you will wonder at some point “how are my campaigns doing?”. You might know the bi […]
0 · by Dennis Moons · 5 August 2022
Let’s face it, Google Ads aren’t very sexy. Read any article about the newest darlings of the ecommerce worl […]
5 · by Dennis Moons · 1 June 2023
You know how they say “change is the only constant”? Well, Google is known for introducing updates to its Ad […]
4 · by Dennis Moons · 15 May 2023
Remarketing lists for search ads (RLSA) allow you to target people that have been to your website with your campaigns. S […]
0 · by Dennis Moons · 17 February 2023
On Google Ads, your competitors are very visible. Every time you search for something related to your products, your com […]
38 · by Dennis Moons · 15 February 2024
Google’s Customer Match allows advertisers to leverage customer data to reconnect to previous customers and find new o […]
0 · by Dennis Moons · 10 November 2024
Hey there, Did you know that 92.5% of online shoppers choose Google when looking for products? It means that if you want […]
0 · by Dennis Moons · 9 June 2023
For many advertisers, Responsive Search Ads are black holes where you dump a bunch of headlines and description texts, a […]
7 · by Dennis Moons · 1 March 2024
Google Shopping can be a black box for many advertisers. It’s not always that easy to know if you’re doing w […]
6 · by Dennis Moons · 15 June 2023
If you’re looking for an effective way to group or arrange your products in your Google Shopping campaigns, look no fu […]
0 · by Dennis Moons · 21 April 2023
If you’re familiar with Google Shopping, you’ve probably heard about or even used Google Merchant Center (GMC), one […]
2 · by Dennis Moons · 4 April 2023
Specifying the age of a product’s intended user can be helpful with product matching for search queries on Google Shop […]
0 · by Dennis Moons · 13 April 2023
I’ve ended up somewhere smelly. The last couple of years I’ve been teaching people how to make their stores more suc […]
13 · by Dennis Moons · 20 February 2017
We love it when an article goes really deep into a particular subject. So that’s what we try to do on this blog. […]
3 · by Dennis Moons · 1 April 2015
Ever since Performance Max campaigns came out, advertisers had been asking Google for a way to add negative keywords. Go […]
4 · by Dennis Moons · 18 October 2024
After years of tinkering with keyword match types, in 2021 Google Ads made its biggest change yet. The short version: br […]
10 · by Dennis Moons · 21 February 2023
For years, I’ve been talking shit about broad match keywords. My advice has been simple: stay away from this keyword m […]
4 · by Dennis Moons · 6 December 2022
April was the 8th month for Apes in Space, my online store that sells space posters. After a huge month of February […]
17 · by Dennis Moons · 10 May 2018
February marks month #6 for Apes in Space, the online store I started to sell space posters. And finally, after 5 months […]
0 · by Dennis Moons · 14 March 2018
January marked the fifth(!) month of operations for Apes in Space, the online store I started to sell space posters. Dur […]
2 · by Dennis Moons · 8 February 2018
March was the 7th month for Apes in Space, my space posters store. February was the biggest month yet (grossin […]
2 · by Dennis Moons · 9 April 2018
Google Ads scripts can help you to level up as an advertiser. They can help you get access to reports and automation tha […]
0 · by Dennis Moons · 8 November 2023
Google has recently rebranded its Adwords advertising platform to Google Ads. Together with the new name, the interface […]
5 · by Dennis Moons · 16 August 2018
Find out the difference between these two Search Ads features and learn which one is right for your business. Many adver […]
2 · by Dennis Moons · 24 July 2024
Structured snippets are a type of ad extensions in Google Ads. They allow you to add extra information about your produc […]
0 · by Dennis Moons · 11 April 2023
Exact match is the most restrictive keyword match type. When you add a keyword using exact match, Google Ads will only s […]
0 · by Dennis Moons · 28 August 2023