Most advertisers spend a lot of time coming up with the keywords for which they want their Search Ads to appear. And the […]
13 · by Dennis Moons · 19 December 2024
For some lucky people, creating a Google Shopping feed that works is a walk in the park. But since you’re here rea […]
271 · by Dennis Moons · 19 December 2024
In ecommerce, about 80% of all Google Ads spend goes to Google Shopping Ads. Consumers love them because they can see at […]
75 · by Dennis Moons · 19 December 2024
Google Shopping optimization is a pretty fancy word to throw around. But what does it actually mean? To me, it means tak […]
65 · by Dennis Moons · 19 December 2024
For many ecommerce businesses, Google Ads is a foundational part of their strategy. As much as 18% of all ecommerce reve […]
41 · by Dennis Moons · 19 December 2024
Product feed optimization is one of the least leveraged tactics to get better results from Shopping Ads. This is because […]
2 · by Dennis Moons · 6 December 2024
Many ecommerce businesses rely on promotions to convince visitors to purchase. But instead of telling visitors about the […]
0 · by Dennis Moons · 10 November 2024
Did you know there’s a feature in Google Ads that can increase your CTR by up to 20%? According to Google’s own rese […]
4 · by Dennis Moons · 10 November 2024
If you’re running Google Ads campaigns, you need to have some kind of conversion tracking in place. Without accurate i […]
1 · by Dennis Moons · 10 November 2024
Remarketing is a cost-effective technique that targets an audience who’s already interacted with your website, and the […]
2 · by Dennis Moons · 10 November 2024
Google’s Customer Match allows advertisers to leverage customer data to reconnect to previous customers and find new o […]
Google Merchant Center Attribute Rules are a great way to make changes to your google shopping feed. They allow you to e […]
Most advertisers don’t pay much attention to the product titles in their product feed. And that’s a shame becaus […]
8 · by Dennis Moons · 10 November 2024
Ever since Performance Max campaigns came out, advertisers had been asking Google for a way to add negative keywords. Go […]
4 · by Dennis Moons · 18 October 2024
Performance Max campaigns have really shaken up the Google Ads landscape. Because they combine many different ad formats […]
50 · by Dennis Moons · 18 October 2024
Most ecommerce stores try to have their cost per acquisition (or CPA) as low as possible. So using a bidding strat […]
0 · by Dennis Moons · 11 October 2024
Google Ads uses quality scores to judge the quality of your ad. But is it still useful in 2024? Or is it an outdated and […]
0 · by Dennis Moons · 10 October 2024
Ecommerce merchants are no strangers to using Google Merchant Center. This powerful platform lets merchants manage, modi […]
2 · by Dennis Moons · 7 October 2024
Google makes it very easy to run your first ad. Fill in your business details, link a credit card, add some text and may […]
0 · by Dennis Moons · 30 September 2024
The first time I logged into Google Ads, I barely knew what I was doing The software company I was an intern for at the […]
2 · by Dennis Moons · 9 September 2024
If you’ve worked with Google Ads, you might have come across the term Smart Bidding. This is a collection of bidding s […]
1 · by Dennis Moons · 25 July 2024
Find out the difference between these two Search Ads features and learn which one is right for your business. Many adver […]
2 · by Dennis Moons · 24 July 2024
Google Ads works best when your ad matches exactly what a person is looking for. That sounds simple, but it’s not […]
61 · by Dennis Moons · 24 July 2024
If you’ve launched your Performance Max campaign and were hoping for sales to flood in, you might be disappointed. It& […]
1 · by Dennis Moons · 11 June 2024
Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertis […]
0 · by Dennis Moons · 7 March 2024
If you’re thinking about running Google Ads, you probably want to get an idea of how much it’s going to cost […]
If you’re running Google Ads, Google Analytics is a powerful tool to analyze the performance of your campaigns. In […]
Google Merchant Center is a free tool by Google that bridges the gap between the products on your website and your Googl […]
1 · by Dennis Moons · 7 March 2024
I’m not a fan of the Google Ads Optimization Score. While it might seem harmless, I believe it’s yet another at […]
8 · by Dennis Moons · 6 March 2024
For many advertisers, Responsive Search Ads are black holes where you dump a bunch of headlines and description texts, a […]
7 · by Dennis Moons · 1 March 2024